Creative Direction

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I’m Sumi Shan, a multidisciplinary creative based between San Francisco and Montréal, with nearly twenty years of experience across photography, cinematography, and design. My work sits at the intersection of storytelling and strategy, helping brands, founders, and artists translate complex ideas into visual clarity and emotional connection.

Over the years, I’ve led creative direction for small businesses, startups, agencies, and early-stage ventures, crafting campaigns, brand systems and identities.